Sodastream Currys Peak VR Exhibition
Experiential
A fully immersive experience allowing the Curry's team to understand the full Sodastream product offering alongside their commitment to the environment.
John Lewis in-store SodaStream experience
Bringing the new brand to life and showcasing the full SodaStream ecosystem within John Lewis’s Flagship store in London’s Oxford Street.
With the launch of the new brand rolling out globally, the in-store presence for SodaStream UK within John Lewis set the standard in their Oxford Street store.
Focusing on shopper experience, we needed to showcase the new global brand and bring together the full ecosystem of products.
Our brief was to create a presence worthy of the John Lewis Super Store. Not only creating impact, but enabling a clear and easy shopper journey. Bringing to life SodaStream's full ecosystem and empowering shoppers to make more sustainable choices. The immersive area was intended to educate the shopper about the core product range and key accessories. It also highlighted the CO2 exchange program, delivering a complete shopper journey alongside holding stock. Moreover, the stand has flexibility for potential product growth if required.
With a brand new look/feel and a trailblazing persona, the bespoke display needed to set the precedent for all point of sale to follow. We worked closely with the SodaStream brand team to make sure all design principles were followed, whilst inspiring their vision to Push For Better.
This exclusive bespoke bay is a first for SodaStream UK. The in-store activation offers the perfect opportunity for shoppers to interact with SodaStream products in a truly tactile way. Shoppers can immerse themselves into the world of the perfect sparkling beverage experience.
From concepts to build and install Mosaique managed the whole process from start to finish, ensuring all was ready and live for the PR launch the morning after install.
Related Work
Sodastream - "Why Yes" Campaign
Cross-Media Campaign
An award-winning cross-media campaign that ran across online display, social media, in-app advertising, point of sale, television, and cinema.
