mos_bsi_header_1920x1400.png

BSI

BSI KITEMARK VALUE RE-EDUCATION CAMPAIGN

BSI’s Kitemark has been a quality defining symbol since 1903. In recent times what it truly means to both trade and end-user audiences has become confused. Our client’s brief required us to create a range of campaign concepts targeting either business or end-user audiences. The goal was to re-establish the BSI Kitemark as a leading symbol of quality, safety and performance.

PROCESS OF REDISCOVERY

Our creative work aimed to provide platforming concepts for both B2B and B2C campaigns. Through timelines, illustrative, and photographic treatments, we provided a range of visual ideas. Rooted in BSI's Kitemark heritage and current standing as a quality defining symbol.

UNIVERSAL STYLE WITH A PERSONAL TOUCH

We provided a range of campaign assets based around timelines. Namely to illustrate how products have changed and developed. Plus quirky treatments of the BSI kitemark and using point of view ‘with you’ photography. We placed the consumer in environments where kitemarked products truly help.

Once the campaign styles were defined, then we supplied a wide range of print media and digital assets. For example: advertising, posters, display stands, wall graphics and web banners. All of which our client has used as part of their BSI Kitemark awareness campaign work.

Related Work

totalkare-client.jpg

Totalkare

Heavy duty WooCommerce for an industry leader

Our team have designed and built a unique e-commerce website for a business at the top of their game.

MOS_Case-Study_GCC-Restorative-Practice_tumbnail_1280x960.png

Gloucestershire County Council

Restorative Practice

We worked with the Gloucestershire County Council Restorative Practice team to develop an ownable brand style that had the ability to communicate and deliver Restorative Practice in a variety of situations and audiences.

amrop-thumb.jpg

Amrop

A multi-tenanted global website

Amrop advises the world’s most dynamic organisations on identifying and positioning Leaders For What’s Next - adept at working across borders and in markets around the world. With 67 offices in 54 countries, Amrop is one of the world’s largest retained executive search partnerships.